- Are you a tourist guide?
- Do you want to receive more bookings?
- Do you want to feel more comfortable with online marketing? Then this training is for you!
- Learn how a tourist guide can attract new clients
- Make it easier for potential tourists to find you online
- Discover what works and what doesn’t in promoting your guiding service
- Get to know the online tools you can use to market your services
Nowadays, tourists rely heavily on the internet for information. They search for flights, accommodation, and… local guides. That’s why it’s crucial that when travelers look for inspiration, they can find your offer.
Everyone tells you that you’re a great guide. After each tour, tourists praise your skills and say they’ve discovered a place thanks to you. You would love to share your passion with even more people, but…
- Everyone says you should promote yourself more
- You see others getting more and more bookings
- You feel you have great potential but aren’t fully utilizing it
That’s why we have designed WEB MARKETING FOR TOURIST GUIDES, a training program that will help you establish a strong online presence.
Training Program
- Prepare Your Offer
Learn how to craft an offer that captures attention. Discover the power of keywords.
- Publish Your Offer
Where should you publish your offer? Your own website, OTA platforms, and more.
- Reach the Right Audience
How can you ensure that the right people—those looking for a guide—find out about you?
- Promote Your Offer
How to market your services using search engines and social media.
- Increase Your Sales
What additional steps can you take to boost bookings and maximize your potential?
This one-day training (6 hours) is designed for beginners who have little or no experience with online marketing or who want to update their knowledge.
This training program has been designed especially for tourist guides and meets their expectations.
What Will You Gain?
- A full day of valuable knowledge to help you plan your marketing strategy
- A session with an FEG trainer specializing in online marketing
- A wealth of new ideas that you can implement in the upcoming tourist season
You will receive a certificate issued by the European Federation of Tourist Guide Associations.
Who delivers the training?
The course is led by a trainer accredited by the European Federation of Tourist Guide Associations.
Your trainer will be Radosław Szafranowicz-Małozięć – a certified tourist guide, FEG trainer, and Lead International Trainer at WFTGA. He is also a business psychologist and academic lecturer.
