The world is changing and so is tourists’ behaviour. Privately guided tailor-made tours and the demand for local experiences keep increasing. For tourist guides to be relevant in the market they have to keep up with new trends. Business webpage, activity on social media, testimonials and clients’ reviews, are essential for tourist guides’ promotion.
How do we search for the tourist guide in the 21st century? What’s important in promoting your service? How to be competitive in an overcrowded market? How to design a website? What is Social Media and how to use it effectively?
The “Internet marketing for Tourist Guides” seminar will help check the best practices.
That’s your business – take care of it!
What will the course participants will gain?
- Understanding the importance of internet marketing
- Getting useful hints & tools that you can improve internet communication with potential customers
- Knowing how to be more visible on the internet
- Exploring ways of promoting tourist guide services on the internet
- Creating or improving your business website according to the e-marketing trends
- Search Engine Optimisation (organic & paid positioning)
- Being familiar with reservation platforms offering tourist guide services
- Finding out the power of testimonials and reviews
- Discussing the role of social media in promoting and selling tourist guide services
Internet Marketing for Tourist Guides Seminar in 2018 in Crete, Greece © FEG by Radosław Szafranowicz-Małozięć
General Information
The programme consists of 4 hours directed learning in a classroom. It covers a range of development activities, essential in any guide training programme. The skills gained are transferable to many tourist guiding situations.
Programme trainers are FEG accredited. To achieve best possible results the number of the course participants is limited.
All trainees of the “Internet Marketing for Tourist Guides ” seminar will be awarded a FEG e-certificate of attendance.
The price of this course, and all other FEG courses, varies depending on cost and demand. If you are interested in one or more courses listed on our website, please get in touch with our office for more information at training@feg-touristguides.org
