Cultural Awareness for Tourist Guides
A Half Day Seminar for Tourist Guides

Tourist Guides work with people from all backgrounds. Tourist Guides interpreter their culture, country history and heritage to visitors. Visitors want to understand the place they visit and experience its culture and heritage. We all have things in common we just need to learn to see them!


Cultural Awareness for Tourist Guides seminar in 2011 in Madeira © FEG by Efi Kalampoukidou Cultural Awareness for Tourist Guides seminar in 2011 in Madeira © FEG by Efi Kalampoukidou


All qualified tourist guides are eligible to attend.

The “Cultural Awareness” seminar is an important learning opportunity for tourist guides. The seminar gives practical tools to tourist guides to bridge cultural sensitivities and differences. It is a chance to learn techniques needed in day-to-day guiding.

What will the course participants will gain?

  • Explore what cultural awareness means
  • Explore the tourist guide’s role as a bridge in cultural understanding
  • Understand how to manage visitor expectations and preconceptions
  • Gain the confidence to work with different nationalities

General Information

The programme consists of 4 hours directed learning. It covers a range of development activities, essential in any guide training programme. The skills gained are transferable to many tourist guiding situations.

Programme trainers are FEG accredited. To achieve best possible results the number of the course participants is limited.

All trainees of the “Cultural Awareness” seminar will be awarded a FEG e-certificate of attendance.

The price of this course, and all other FEG courses, varies depending on cost and demand. If you are interested in one or more courses listed on our website, please get in touch with our office for more information at training@feg-touristguides.org